Phone: 02 9927 0500
rda is a leading Australian supplier of geodemographic solutions for:
We have more than twenty years experience in helping major Australian & New Zealand marketers to tap their organisations' full customer targeting potential.
Our core capabilities are:
Advanced geodemographic modelling technologies
Extensive experience in database profiling and customer targeting
Extensive practical knowledge of the Australian marketplace
Access to a broad range of profiling source data
Rapid turn-around of analytical results
A deep commitment to client satisfaction
rda's unique geodemographic products, bureau services and customized analytics enable our clients to target by location, expenditure patterns, demographics, lifestyles and customer behaviour. We also provide customized spatial analytics, mapping and modelling services and are a licensed distributor of abs data.
rda's geodemographic solutions are used in customer targeting, retail strategy and insight development by blue chip corporations and their agencies in financial services, health care, FMCG, utilities, recreation, telecommunications, retail and marketing services.
Our solutions are supplied as enhanced data files, analytical reports, bureau data processing services, customized analytics & end-user solutions.
|.id is a company of demographers, housing analysts, forecasters and Census data experts who have developed on-line demographic and economic information products. .id stands for "informed decisions" and our work is to provide decision makers within government, business and the wider community with readily accessible, easy to use and understand information about local populations and how they are changing. We share a lot of our insights through the .id blog.|
We develop online information products specifically for Local Government decision makers. We have delivered over 500 websites containing demographic information about local areas to more than 220 councils in Australia & New Zealand. In doing so we have profiled around 75% of the population. Collectively we call this body of work the .id community. It is a public resource that can be accessed here. Our belief is that by making demographic information accessible to the broadest possible audience and promoting evidence-based decision making, we are contributing to a fairer and more sustainable society. Learn more...
We have the largest population forecasting team in Australia. The team's latest project has been building highly detailed population forecasts for the whole of Victoria at the CCD (Census Collection District) level and smaller. This provides great flexibility in building the forecasts into any required catchment and are designed to be used by the commerical sector for demand forecasting. Learn more...
.id has developed a web-based technology platform branded placemaker™, that combines sophisticated database technology with a data analysis and spatial visualisation front-end. placemaker™ provides business with insights into how effectively their business is operating in a place, and enables them to explore and indentify other places that they may also effectively conduct their business. Learn more ...
Economic data section
.id (informed decisions)
Phone: 03 9417 2205
.id is a company of demographers, housing analysts, forecasters and Census data experts who have developed on-line demographic and economic information products. .id stands for "informed decisions" and our work is to provide decision makers within government, business and the wider community with readily accessible, easy to use and understand information about local economies and how they are changing. We share a lot of our insights through the .id blog. We have developed an economic profile specifically for the needs of Local Government.
economy.id® - an online economic profile that pulls together numerous datasets into a comprehensive story of a local economy. economy.id® enables you to accurately describe, explore and promote your local or regional economy. Example site: www.id.com.au/economy/monash