rda research

Phone: 02 9927 0500
Email: info@rdaresearch.com.au
Website: http://www.rdaresearch.com.au

rda is a leading Australian supplier of geodemographic solutions for:
       Campaign targeting
       Retail optimization
       Customer segmentation

We have more than twenty years experience in helping major Australian & New Zealand marketers to tap their organisations' full customer targeting potential.

Our core capabilities are:
       Advanced geodemographic modelling technologies
       Extensive experience in database profiling and customer targeting
       Extensive practical knowledge of the Australian marketplace
       Access to a broad range of profiling source data
       Rapid turn-around of analytical results
       A deep commitment to client satisfaction

rda's unique geodemographic products, bureau services and customized analytics enable our clients to target by location, expenditure patterns, demographics, lifestyles and customer behaviour. We also provide customized spatial analytics, mapping and modelling services and are a licensed distributor of abs data.

rda's geodemographic solutions are used in customer targeting, retail strategy and insight development by blue chip corporations and their agencies in financial services, health care, FMCG, utilities, recreation, telecommunications, retail and marketing services.

Our solutions are supplied as enhanced data files, analytical reports, bureau data processing services, customized analytics & end-user solutions.