Image:Mr Dan Gregory

Daniel Gregory is the founder and CEO of The Impossible Institute, an innovation and engagement organisation that advises management and sales departments on what truly drives their customers and employees, builds highly-functioning, multidisciplinary teams with collaborative intelligence, applies discipline to creativity, removing the randomness and imitation from innovation and strategic planning, and advises the C-suite and Boards on how to lead with the power of a purposeful and compelling identity in a rapidly changing world.

The strategic and creative lead behind the most successful new product launch in Australian history, the most extraordinary brand resurrection achieved anywhere in the world as well as the most successful magazine and financial services launches of the past two decades; Dan has developed new product lines for corporations such as Coca-Cola and Unilever, invented new media formats for Murdoch Magazines, created interaction systems for categories as diverse as fast food chains and government departments and launched internal and external engagement campaigns for companies and brands as varied as Aussie Home Loans, the National Rugby League, New Ltd, Vodafone and MTV in the US and Russia.

A passionate educator and mentor, he has worked as a director and lecturer at Australia's premier creative school, AWARD, taught post-graduate students at Macquarie and Sydney Universities as well as privately mentoring CEOs and non-executive board members.

In a 20 year history as a thought leader in marketing, NPD and communications, he has won countless awards around the world for creativity, effectiveness and ROI, including the coveted Agency of the Year only three years after founding the groundbreaking advertising agency VCD with partners George Betsis and Kieran Flanagan.

A strong believer in hands on knowledge and experience over a reliance on untested and speculative academic theory, Dan created the What I Wish I Knew at 18 book series to research the wisdom of hindsight before co-authoring Shift with his business partner Kieran, an insightful look into the future of our markets, the media, our culture and our values.

Dan is a captivating speaker whose business acumen is matched by a rapier wit and rare human insight gained during a three year sabbatical working on the UK and US stand-up comedy circuits - skills put to great use in front of 1.5 million Australians as a regular on ABC TV's Gruen Planet (formerly The Gruen Transfer) and morning news programs.

He also sits as the Creative Chair for New Republique, the most innovative digital content company in Australia, and is a rare evangelist for truth in a world of spin who helps his clients build brands and ideas on purpose.

Dan Gregory helps business create engagement at every level and customer touchpoint, identifies the things that pull our strings, builds team and departmental collaboration into a productive KPI, and helps organisations innovate and lead with intention and meaning. In doing so, Dan hopes to turn Impossible Thinking into an epidemic.

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